04 11 08 wndr wins four addys
Boutique creative shop proves it's not just large agencies doing great work
BALTIMORE, Md. — wndr, the Baltimore-based creative boutique, announced today that it was awarded Best of Show – Interactive and A Special Judge's Award – Writing, in addition to two gold ADDYs, by the American Advertising Federation of Baltimore. The 38th Annual ADDY Awards show, held last night at the Towson Sheraton, celebrates the region's best creative work in advertising, marketing and communications.
The winning work represents a dramatic range of clients for the firm. For Live Baltimore, the local organization responsible for promoting residential living in the city, wndr created a "Welcome to Someday" campaign touting that home supply and low interest rates combined to create a buyer's market. The campaign proclaimed "If you've ever told yourself, 'Someday I'll own my own place,' get in touch. Because someday is now." The campaign won a gold ADDY and A Special Judge's Award for writing.
On the international level, wndr worked directly with filmmaker and "Twin Peaks" creator David Lynch to relaunch davidlynch.com as an interactive music store and full screen cinematic experience. What was ultimately produced was a long-lasting platform to create unique movies and sell songs produced by David and his team. The website won gold as well as Best of Show – Interactive. It was also awarded gold at the district competition and will be competing for a national award in June.
Title: David Lynch Music Company Website davidlynch.com
Award: GOLD ADDY: Interactive Media – Websites, Consumer HTML, Products
Best of Show – Interactive
Gold at District Competition and will compete for a National ADDY in June
Title: Live Baltimore: "Welcome to Someday" Ad Campaign
Award: GOLD ADDY: Consumer or Trade Publication – Campaign, Four Color, Consumer
Special Judge's Award - Writing
"I'm pleased by what these awards represent," said Zach Bruno, principal at wndr. "Not only is it clear that we handle accounts ranging from a local grass roots organization to an internationally acclaimed film director with a cult-like following. But for one we created a soup-to-nuts ad campaign and for the other a highly specialized digital experience using the latest technologies. Being that nimble is something the larger shops have a tough time doing."
Entering only two pieces and winning four awards gave Zach a smile. "It was nice to take my mother up to the podium to get the two special awards. She's proud that we're on the same playing field as the big agencies entering dozens of projects. So am I."
High resolution artwork of the winning pieces and photos from the event are available at http://www.wndr.us/2012addys/
We are proud and excited to announce that we will be completing another project for the Academy Award Nomitated Director of Twin Peaks and Mulholland Drive, David Lynch. Following up on last year's successful project, a website for his Fox Bat Strategy Album, this time around we will be designing and developing an interactive experiential site for his record label, The David Lynch Music Company.
Awards highlight firm’s indie approach to interactive and print design
BALTIMORE, Md. — wndr, the Baltimore-based creative boutique, announced today that it was awarded four ADDYs by the Advertising Association of Baltimore. The 34th Annual ADDY Awards show, held last night at MICA, celebrates the region’s best creative work in advertising, marketing and communications.
Though wndr (read: wonder) has experience with a broad spectrum of exciting brands, it was the firm’s work with non-commercial names that caught the attention of this year’s ADDY judges. wndr won two awards for its unique approach to promoting independent music, and two for the blunt branding of an unconventional church.
Title: Cat Power The Greatest Campaign catpowerthegreatest.com
Award: SILVER ADDY: Interactive Media – Web/Online Campaign
Matador Records called on wndr to create a microsite and banner ad campaign promoting artist Cat Power’s seventh studio album, The Greatest.
Title: Voxtrot: Microsite reaching4lasers.com
Award: SILVER ADDY: Interactive Media – Online Micro or Mini Sites Up-and-coming indie rockers Voxtrot needed a viral vehicle to promote their self-titled LP and accompanying documentary. The band’s label, the Beggars Group, enlisted wndr to design a concept-driven microsite that would allow fans to preview the goods.
Title: Epic Church: Postcard Campaign
Award: GOLD ADDY: Collateral Material – Special Event Materials Campaign
Epic is not your parents’ church. wndr turned this promise into a tagline, and later, used it as the foundation for an edgy postcard campaign. The bold look and language sought to attract attendees for the church’s non-denominational, non-traditional gatherings.
Title: Epic Church: Newspaper Advertising Campaign
Award: SILVER ADDY: Newspaper – Campaign Black and White
To get young people to attend church, you have to speak their language. Epic looked to wndr to develop a ground-up branding initiative, and wndr answered with an attention-grabbing ad campaign for the Baltimore City Paper.
“To be recognized for creative achievements across several mediums is a real honor and a testament to wndr’s range of expertise,” said Zach Bruno, principal for wndr. “But what makes these awards even more special is the connection I feel with the winning work. I’m passionate about advancing independent music, and about spreading the word for a church that is so brilliantly unique and welcoming.”
wndr is a Baltimore-based creative boutique that specializes in interactive, branding, advertising and wondering: What are we trying to do? Why are we doing it this way? Can it be done differently? Do we really need this? And who are we even talking to? The firm takes an “effective minimalist” approach to every project—a philosophy illustrated in its abbreviated name.
Owner Zach Bruno, who launched wndr earlier this year, has left his creative mark on a number of successful brands, both through direct relationships with clients and as a resource to larger advertising and design agencies. They include: Coca-Cola, Colorado Lottery, Discovery Channel, The Hippodrome Foundation, Johns Hopkins University, Jones Soda Company, Morgan State University, Thom Yorke, Starbucks Coffee and The University of Baltimore.
wndr wonders what they can do for you.
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Chesapeake Bay Area Charities, a regional organization owned by Outback Steakhouse, has tapped wndr to create a clean, sophisticated identity and website to aid in promoting events and raising money for pediatric and oncological causes.
The National Endowment for Teaching Entrepreneurship, whose mission it is to provide entrepreneurship education programs to young people from low-income communities, has invited Zach Bruno to teach a series of classes on the subject of branding. Bruno is the Principal of the Baltimore based interactive, branding and advertising firm wndr.
The North Point Heritage Greenway Trail is a proposed community trail that would invite walkers, joggers, and bikers to exercise in a rural setting of farmland and forests. Interpretive displays of historical events would bring the region’s important history to life–heralding North Point’s agricultural legacy and crucial role in preserving our nation’s independence during the War of 1812.
wndr will be developing an identity and brochure to create support for the trail.