News
Awards highlight firm’s indie approach to interactive and print design
BALTIMORE, Md. — wndr, the Baltimore-based creative boutique, announced today that it was awarded four ADDYs by the Advertising Association of Baltimore. The 34th Annual ADDY Awards show, held last night at MICA, celebrates the region’s best creative work in advertising, marketing and communications.
Though wndr (read: wonder) has experience with a broad spectrum of exciting brands, it was the firm’s work with non-commercial names that caught the attention of this year’s ADDY judges. wndr won two awards for its unique approach to promoting independent music, and two for the blunt branding of an unconventional church.
Title: Cat Power The Greatest Campaign catpowerthegreatest.com
Award: SILVER ADDY: Interactive Media – Web/Online Campaign Matador Records called on wndr to create a microsite and banner ad campaign promoting artist Cat Power’s seventh studio album, The Greatest.
Title: Voxtrot: Microsite reaching4lasers.com
Award: SILVER ADDY: Interactive Media – Online Micro or Mini Sites Up-and-coming indie rockers Voxtrot needed a viral vehicle to promote their self-titled LP and accompanying documentary. The band’s label, the Beggars Group, enlisted wndr to design a concept-driven microsite that would allow fans to preview the goods.
Title: Epic Church: Postcard Campaign
Award: GOLD ADDY: Collateral Material – Special Event Materials Campaign Epic is not your parents’ church. wndr turned this promise into a tagline, and later, used it as the foundation for an edgy postcard campaign. The bold look and language sought to attract attendees for the church’s non-denominational, non-traditional gatherings.
Title: Epic Church: Newspaper Advertising Campaign
Award: SILVER ADDY: Newspaper – Campaign Black and White To get young people to attend church, you have to speak their language. Epic looked to wndr to develop a ground-up branding initiative, and wndr answered with an attention-grabbing ad campaign for the Baltimore City Paper.
“To be recognized for creative achievements across several mediums is a real honor and a testament to wndr’s range of expertise,” said Zach Bruno, principal for wndr. “But what makes these awards even more special is the connection I feel with the winning work. I’m passionate about advancing independent music, and about spreading the word for a church that is so brilliantly unique and welcoming.”
about wndr
wndr is a Baltimore-based creative boutique that specializes in interactive, branding, advertising and wondering: What are we trying to do? Why are we doing it this way? Can it be done differently? Do we really need this? And who are we even talking to? The firm takes an “effective minimalist” approach to every project—a philosophy illustrated in its abbreviated name.
Owner Zach Bruno, who launched wndr earlier this year, has left his creative mark on a number of successful brands, both through direct relationships with clients and as a resource to larger advertising and design agencies. They include: Coca-Cola, Colorado Lottery, Discovery Channel, The Hippodrome Foundation, Johns Hopkins University, Jones Soda Company, Morgan State University, Thom Yorke, Starbucks Coffee and The University of Baltimore.
wndr wonders what they can do for you.
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2 19 08 wndr adds another non-profit it is growing roster
Chesapeake Bay Area Charities, a regional organization owned by Outback Steakhouse, has tapped wndr to create a clean, sophisticated identity and website to aid in promoting events and raising money for pediatric and oncological causes.
1 28 08 The National Endowment for Teaching Entrepreneurship invites wndr Principal to guest lecture
The National Endowment for Teaching Entrepreneurship, whose mission it is to provide entrepreneurship education programs to young people from low-income communities, has invited Zach Bruno to teach a series of classes on the subject of branding. Bruno is the Principal of the Baltimore based interactive, branding and advertising firm wndr.
Additional Reading
National Endowment for Teaching Entrepreneurship
1 23 08 wndr on board to create idenity and promotional materials for local conservation group
The North Point Heritage Greenway Trail is a proposed community trail that would invite walkers, joggers, and bikers to exercise in a rural setting of farmland and forests. Interpretive displays of historical events would bring the region’s important history to life–heralding North Point’s agricultural legacy and crucial role in preserving our nation’s independence during the War of 1812.
wndr will be developing an identity and brochure to create support for the trail.